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Challenge Coins

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A challenge coin is most commonly recognised as a small medallion featuring the emblem of an organisation, rewarded to its members as a token of membership, acknowledgement, and a source of pride. Challenge Coins are a very popular item in the USA & started in the military. Nowadays Challenge Coins are very popular in the UK & are exchanged outside of the military as well. They are used by the emergency services, sports teams, and universities & are a great promotional tool.

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How it works

Pick your style & quantity

We offer different styles of custom products. Whether you are interested in: patches, lanyards, pin badges or anything else, we have you covered.

Upload your design

You can upload your logo, design or idea right from your computer or device. We have the ability to produce most designs. So go ahead give us a shot.

Approve & deliver

Approve your artwork before we start production. Receive a PDF proof of your order for you to approve. Oh and did we mention delivery is FREE?


Organisations Aspinline have worked with

Challenge Coins

Here at Aspinline, we offer custom challenge coins that are tailor-made to the individual requirements of your business or organisation. With Challenge Coins being used by the military and emergency services, we pride ourselves and are delighted to create custom challenge coins for a variety of high authorities throughout the UK.


Features of our Challenge Coins 

At Aspinline, we take pride in offering a wide range of customisation options to meet all your challenge coin needs. Whether you have a specific design in mind, we can help you turn it into a finished custom challenge coin you can be proud of. We use high-quality materials, to ensure your challenge coins will stand the test of time. Some of the features that make our custom challenge coins special include:

  • Customisable shapes and sizes: Choose from various shapes and sizes, including classic circles or unique designs ranging from 38mm to 70mm.
  • Design Freedom: Enjoy the flexibility of single or double-sided designs, allowing your creativity to shine without limitations.
  • Versatile Finishes: Opt for vibrant colours or timeless metal finishes to match your style preferences.
  • Edge Options: Customise your coin edge with choices like reed, flat, roped, petal, cross-cut, flat weave, or oblique line, adding a unique touch to your coin.


The Purpose of Challenge Coins

Membership of a Group

Challenge coins play a crucial role in symbolising affiliation with specific groups or organisations, typically featuring their emblem or insignia. These coins serve as tangible expressions of attachment and loyalty within the military, where they are distributed among unit members to foster camaraderie and commemorate shared experiences. Similarly, in emergency services, challenge coins are used to recognise and honour members, contributing to a sense of belonging within the department. 

Beyond military and emergency contexts, social clubs and groups use challenge coins to denote membership and cultivate a communal spirit. Notably, motorcycle clubs use these coins to signify club affiliation.


Challenge coins serve as mementoes to commemorate special occasions like military operations, anniversaries, or notable achievements. They act as tangible reminders and tokens of recognition, often rewarded to the individuals pivotal to the success of the event. In military contexts, these coins may be crafted specifically for commemorating operations or deployments, bearing essential details like operation names and deployment dates. Such coins are distributed to unit members and support personnel who played crucial roles in the mission's success. Additionally, challenge coins may mark the anniversaries of significant events, featuring important details such as event dates and unit names, further cementing their role in honouring and preserving important milestones.


Within emergency services, challenge coins are rewarded to members who demonstrate exceptional dedication and go above and beyond their duties. Serving as tokens of recognition, these coins honour the exemplary service and commitment exhibited by the recipients within the emergency services community. 

The use of challenge coins extends beyond emergency services into the business domain, where they become a means of acknowledging outstanding employee performance or expressing gratitude to clients and customers. In corporate settings, these coins serve as tangible symbols of appreciation, underscoring the versatile nature of challenge coins in recognising and valuing exceptional contributions in various professional contexts.

Team Building

Challenge coins prove to be a powerful way of cultivating team spirit and nurturing camaraderie and unity within a group. Functioning as tangible symbols of shared interests and collective purpose, these coins contribute to the creation of pride and a sense of belonging among team members.


Beyond serving as promotional items, businesses can use challenge coins as a unique method to provide special offers or discounts to customers. For instance, a business may create challenge coins featuring exclusive offers or discount codes, redeemable at their physical store. This strategy proves especially impactful for businesses with both online and physical presences, as it incentivises customers to visit the brick-and-mortar location, enhancing their in-person product experience. Moreover, challenge coins with special offers create a sense of exclusivity and urgency, prompting customers to seize the opportunity before the offer expires, thereby fostering customer engagement and loyalty.


The use of challenge coins has expanded into the realm of collectables, particularly in the gaming and music industries where they have become must-have merchandise. Especially popular for new game releases or deluxe editions of albums, challenge coins are crafted as limited-edition items to entice fans to make a purchase. For instance, in the gaming industry, custom challenge coins are often included as bonuses for customers pre-ordering or opting for deluxe editions of new releases, not only boosting promotion but also instilling a sense of exclusivity and anticipation among fans eager to collect these limited-edition items. Similarly, music artists adopt this trend by creating unique challenge coins for album releases or concert tours, providing fans with a distinctive and collectable piece that adds an extra dimension to their fandom experience.


Why choose Aspinline for your custom challenge coins?

We’re different to many businesses that offer custom challenge coins in the UK, as we offer instant pricing & ordering available online to let you know upfront the cost to bring your personalised challenge coins to life. With FREE delivery and 5-star customer service, Aspinline offers one of the best solutions to make your dream challenge coins a reality. 

For questions or advice please use our contact us form or call us now on 0117 313 5319. No matter what you need, the team at Aspinline are here to help you find your perfect challenge coin.